• Middle
  • Large


Cheers! Japan Heritage certifies Itami as the Birthplace of Sake

Blessed with pure spring waters and riches of rice, Hyogo Prefecture is an ideal place to brew sake, a practice dating back to olden times here. The first sake produced in Itami was in the Edo era (1603-1867), called “Itami Morohaku,” which gained popularity in what was then the center of economic development, Edo (present-day Tokyo). From then on, this area including Itami became known as “the birthplace of sake” and played a vital role in the development of sake culture. The prosperity from Itami’s sake industry attracted writers and artists, including the haiku poet Ueshima Onitsura, and led to a flourishing of culture which laid the foundation for the refined sophistication of Itami culture today.

The five cities of Kobe, Amagasaki, Nishinomiya, Ashiya and the birthplace of sake, Itami, successfully applied to have the story of two famous brewery places, Itami and Nadagogo, with two fine sakes Itami Morohaku and Nada no Ki-Ippon, recognized for its historical and cultural significance by being designated as a Japan Heritage in June 2020.

★What is Japan Heritage?

“Japan Heritage” is a designation from the Agency of Cultural Affairs that recognizes the importance of certain stories of regional history and unique traits through which Japan’s culture and traditions are expressed.

★More than 400 years of Sake brewing
The Konoike district in Itami City earned its reputation as the birthplace of sake due to the achievements of a warlord’s son. Yamanaka Yukimoto, who is said to be a son of the warlord Yamanaka Shikanosuke, improved the brewing method that had been used since the Muromachi era (1336-1573), and around 1600 produced the first ever refined rice wine known today as “Seishu,” “Nihonshu,” or “Sake.” Unlike the previous “muddy sake,” Yukimoto made a transparent, mellow, “clear sake” which, once sent to Edo, rose to instant fame after being served in the Shogun’s household, becoming known nationwide under the name of “Tanjo.”

Today, the Yamanaka family estate has become a park that is home to the Konoike Inarishihi, a monument commemorating the first successful brewing of clear sake and its shipment to Edo.

↑Konoike Inarishihi (monument)

Documents from the Edo era also describe the production of Itami sake and its popularity.

↑From the first volume of the “Nihon Sankai Meisan Zue” (published in 1799), an illustrated guide that introduces famous products from all over Japan (owned by the Itami City Museum)

↑From “Settsu Meisho Zue” (published in the Edo era), which introduces famous places in Settsu Province (present-day southeastern Hyogo Prefecture and north-central Osaka) (owned by the Itami City Museum)

★Kudari Zake and Tarukaisen: popular Itami sake in Edo
During the Edo era, the Kansai region was called “Kamigata,” and foods from this area were called “Kudari Mono” meaning “excellent goods from the capital,” and thus the clear sake made with Kamigata advanced technique became famous under the name “Kudari Zake” in Edo (current Tokyo).

★Rising popularity produces fakes
Itami Morohaku, the rarest and most expensive of Kudari Zake, was so popular that many imitations and fake versions emerged. In order to distinguish between fakes and genuine products, lords took various measures, such as inscribing “Itami Brand” on the sake barrels or changing the name of the sake many times, but fakes never completely disappeared during the Edo era.

★Samurai Ako’s beloved Itami Sake “Kenbishi”
The ronin (lordless samurai) made legendary through the Chushingura (“Treasury of Loyal Retainers”) story is said to have drunk one of the Itami sakes called “Kenbishi” before the fateful raid on the Kira residence. Even today sake lovers all over Japan raise their glasses of Kenbishi to honor a great resolution or milestone.

★A place to enjoy Itami’s sake
●Shirayuki Brewery Village Chojugura Shop

This shop is in a sake brewery operated by Konishi Brewing, Itami’s famous 470-year-old sake brewery. Beloved by locals, the store is the venue for the annual Shirayuki Brewery Festival, which attracts more than 10,000 people every year.
Address: 3-4-15 Chuo, Itami City, Hyogo Prefecture
Access: 5 min walk from either JR or Hankyu Itami stations

●Itami Oimatsu Sake Brewery Shop

This is the direct sales office of Itami Oimatsu Brewery, producer of Oimatsu, a legendary sake which after being approved by the Edo Shogunate became the sake for the Imperial court and standard drink for Shogun dining.
Address: 3-1-8 Chuo, Itami City, Hyogo Prefecture
Nearest station: 5 min walk from JR Itami Station, 3 min walk from Hankyu Itami Station

●Itami City Tourism Information and Souvenir Shop

Next to the ticket gates of JR Itami Station is a corner shop selling Itami City’s products with an attached cafe. Here you will find not only sake but also a variety of souvenirs that use sake as an ingredient such as Nara-zuke pickles, sake manjyu, and local sake jelly.
Address: Next to the ticket gate of JR Itami Station, 1-6-2 Higashi Arioka, Itami City, Hyogo Prefecture
Access: Inside the JR Itami Station building, 10 min walk from Hankyu Itami Station

Related link: Itami Sake Brewers Association


Takarazuka: A City of Dreams Come True
Historical & Gastronomic Allures of Deep Kansai
Standing the Test of Time: Traditions of Itami
A real soba-making experience at Inagawa Road Station
The Shirayuki Kura Festival has been held for the first t...
Nature, Wind, and Art in Perfect Harmony at Susumu Shingu...
Pray for victory in the birthplace of Seiwa Genji at Tada...
A trip to the heart of coffee culture in Takarazuka City
The new Itami City Museum unites regional history, cultur...
Shirayuki Brewery Village Choujugura
Discover the Beauty of Sanda City with the Sanda Tourism ...
Rare quasi-Western Architecture at the Former Kuki Family...
The Stylish Highway Rest Area of Takarazuka City Inspired...
A glass blowing experience in the lush green hills around...
An interview with the Kawanishi Tourism Princesses about ...
A visit to Kojin-san, the guardian of Takarazuka City for...
A walk down a nostalgic lane at Kiyoshikojin Sando Shoppi...
Interview with Itami City Tourism Ambassador: “Itami Rose...
Dazzling Dahlias Add Flair to The Fall in The Northern Ha...
Myoken no Mori Forest: Bathe in the lush nature of Japan&...
Step into History and Early Modern Japanese Architecture ...
A Selection of Five Unique Liquors from The Northern Hans...
A Labor of Love: The Inagawa Town Volunteer Tourist Guide...
The Many Enjoyments of Prefectural Parks!
Fine fig foods from Kawanishi, Hyogo Prefecture!
Stroll through the spacious Daihonzan Nakayamadera Temple...
An Introduction to the Northern Hanshin Area Sandwich Shops
Takarazuka City Tourism Ambassadors talk about the charm ...
The northern Hanshin area, a sacred site for sparkling wa...
Color the rainy season with hydrangeas at these famed loc...
Find your dream destination at “Information Hyogo/Kansai”...
One of the best rose gardens in Kansai
Enjoy the Idyllic Setting of Hitokura Park!
A must-visit place for history lovers! One-day course to ...
The northern Hanshin area’s special Japanese sweets
Takarazuka Nishitani Village: where the God of Fiscal For...
Find a Floral Fantasia at “ Ai-Ai Park”!
Discover the Charm of the northern Hanshin area through i...
Inagawa Town: the ultimate place for true soba lovers!
The outdoors is “in”! Come camping and enjoy nature to th...
Sanda City’s Gorgeous Sakura Spots!
Cherry blossom spots in Itami city!
Cherry Blossom Spots in Kawanishi City!
Takarazuka City’s Top 5 Sakura Spots!
Take a walk in Kurokawa where “human” and “nature” co-exi...
A bounty of berries, fresh and sweet! Let’s go stra...
At Oya Alps Land, catch a stellar view of starry skies ab...
Cheers! Japan Heritage certifies Itami as the Birthplace...
Walking Through Takarazuka: A World of Fine Art and Anime
“Hyogo Hokusetsu Tourist Information(travel brochure)”i...
「Hyogo Hokusetsu Tourism Guide」 website has been newly ...